Strategy
Understanding business goals, identifying priorities, and aligning work to measurable outcomes.
— SF Bay Area · Open to opportunities
Jacqueline De Leon
Business Strategy · Analytics · Marketing · Technology
Connecting data, people, process, and technology to support smarter business decisions.
01 About
I approach business as a system — people, process, technology, and data aligned around a clear objective.
I'm an early-career business professional with a foundation in business management, analytics, marketing, leadership, and enterprise technology — built on a Business Administration degree in General Business Management and a Business Analytics minor from the University of St. Thomas, Opus College of Business.
My interest lives at the connection between strategy and execution: understanding the objective, the customer, and the data, then turning ideas into clear priorities and measurable results. Clear strategy, better decisions, stronger execution.
02 Focus Areas
Where I focus.
A balanced perspective across business, analytics, marketing, leadership, and technology — applied with clear thinking and customer awareness.
Analytics
Using data to find patterns, measure performance, and support better decision-making.
Marketing
Understanding customer needs, positioning value, and supporting growth through customer-centered thinking.
Leadership
Building alignment, accountability, and trust through clear communication and collaboration.
Technology
Using systems, tools, and digital processes to improve efficiency, productivity, and scalability.
03 Operating Principles
How I work.
A few principles that guide how I approach problems, decisions, and teams.
Strategy before activity
Work should connect to a clear objective. Activity without direction doesn't create lasting value.
Data over assumptions
Good decisions are strengthened by evidence, measurement, and analysis.
Customer-centered thinking
Growth begins with understanding customer needs, behavior, and value.
Technology as an enabler
Technology should simplify work, improve execution, and support better outcomes.
Leadership through execution
Leadership shows in communication, ownership, reliability, and the ability to help others succeed.
04 Experience
Where I've put it to work.
Real-world experience that pairs a business foundation with hands-on technology work.
Gained hands-on IT experience inside a fast-moving cybersecurity company — supporting the technology, tools, and systems a modern organization runs on, and working across teams to keep day-to-day operations on track.
- Supported end-user technology and day-to-day IT operations.
- Helped keep systems, tools, and access running smoothly for the team.
- Collaborated cross-functionally to resolve issues and move work forward.
05 Skills
The toolkit.
What I bring on day one — spanning business, analytics, and the technology that ties them together.
SF Bay Area · open to hybrid & remote.
06 Connect
Let's start a conversation.
If you're hiring for strategy, analytics, marketing, operations, or project coordination — or a role that blends business and technology — I'd love to hear from you. LinkedIn is the fastest way to reach me.